Chicago AMA's 8th Annual BrandSmart Conference - June 24, 2010

Marketing professionals working today have never faced an environment like this one. Unprecedented economic pressures, industry sea changes, and increasing market and channel fragmentation mean that irrelevant B2B and B2C brands will be left in the dust.

Some leaders see this as a time of unique opportunity. Armed with expertise and effective tools, they’ve built brands that engage and resonate with customers.

BrandSmart 2010 puts a dozen brand successes – in separate consumer, business-to-business, and social media tracks - on center stage. Don’t miss this extraordinary chance to learn the “hows” and “whys” behind each story and gain insights you can use to keep your own brand relevant.

Current Speaker Roster 2010

• Kim Feil, Chief Marketing Officer - Walgreens
• Sharon Feigon, Chief Executive Officer - I-GO Car Sharing
• Allan Schoenberg, Director of Corporate Communications - Chicago Mercantile Exchange Group
• Farhan Ahmad, Director of Emerging Payments - Discover Network
• Melissa Meulenberg, eCommerce Manager - Hard Rock Hotel Chicago
• Jennifer Lucente, Social Media Specialist - Chicago Architecture Foundation
• Dave Kissel, Partner - Zocalo Group
• Sofia Therios, Director of US Marketing - McDonald's Corporation
• Danielle Paris, Director of US Menu Management, Product Innovation & Development - McDonald's Corporation
• Wally Hayward, Executive Vice President and Chief Sales & Marketing Officer - Chicago Cubs
• Len Hostetter, Vice President of Brand Engagement Marketing - FedEx
• Jon Pollock, Senior Vice President and Chief Marketing Officer - Polaroid

Register now online or by calling the Chicago AMA Registration Hotline at 312-280-0449.